EN
Submit
Register
Online Submission Pre-typesetting Academic Support
Home > Wen Yuan (Primary School Edition) > 2021 No.11 > 文化认同视阈下非物质文化遗产的营销之道——以杨家埠木板年画为例

  • 文化认同视阈下非物质文化遗产的营销之道——以杨家埠木板年画为例

    Author(s)：

    刘瀛波

    Publication Title：

    Wen Yuan (Primary School Edition) 2021 No.11

    Affiliations：

    山东工艺美术学院

    Abstract：

    本文在参阅国内外文化认同对非物质文化遗产营销相关论文的基础上，进行了小范围的民众访谈调研，并综合理论与实践的分析，结合一些自己的理解，形成了现阶段杨家埠木版年画营销困境问题的梳理与总结，以期形成对杨家埠木板年画营销良性发展的系统化建议。

    Keywords：

    杨家埠木版年画；非物质文化遗产；文化认同；营销

    Views
    3
    Citations
    0
    Downloads
    0
    Favorites
    0
    Full Text
    Download PDF
    Cite
    Favorited
    Favorite
    Share via WeChat

    Scan to share on WeChat

    Mobile Reading

    Scan to read on mobile

    Cite
    Copy

    [1] 刘瀛波.文化认同视阈下非物质文化遗产的营销之道——以杨家埠木板年画为例[J].Wen Yuan (Primary School Edition),2021(11),.

文渊(小学版)
Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

Recommended Articles
Friendship Link

An academic processing and support platform focusing on journal databases, submission and review, and pre-typesetting.

OpenScirbe Publishing
Pre-typesetting
Article Retrieval
News
Latest news
Industry news
Academic Support
Language editing
Translation
International dissemination
Journal
Wen Yuan (Primary School Edition)
Wen Yuan (Middle School Edition)
Wen Yuan (High School Edition)
Urban and Rural Studies
Contact Us
027-59496650
Office
Room 510, Office Tower, Optics Valley Financial Center, 668 Gaoxin Avenue, Donghu New Technology Development Zone, Wuhan, Hubei Province
User Agreement Privacy Policy
鄂ICP备2026003587号-1 copyright 2026 All rights reserved. Tel:027-59496650 鄂公网安备42018502009073号