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Home > Wen Yuan (Primary School Edition) > 2021 No.11 > 甘肃省餐饮文化外宣现状与策略研究——以兰州牛肉面为例

  • 甘肃省餐饮文化外宣现状与策略研究——以兰州牛肉面为例

    Author(s)：

    何艳萍1 邓洁2

    Publication Title：

    Wen Yuan (Primary School Edition) 2021 No.11

    Affiliations：

    1.西北师范大学 甘肃 兰州 730070；2.西安外国语大学 甘肃 兰州 730070

    Abstract：

    兰州牛肉面作为甘肃饮食文化不可缺少的组成部分，在甘肃乃至中国饮食文化发展历程中，发挥着重要的作用。本文以兰州牛肉面为研究对象，通过采用文献法、案例法、调查问卷、访谈等多种形式对兰州牛肉面的文化内涵和外宣现状进行研究，提出外宣策略和建议，旨在推动兰州牛肉面走向世界，推动地方经济发展，促进甘肃餐饮文化对外交流。

    Keywords：

    兰州牛肉面；对外宣传；甘肃餐饮文化

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    [1] 何艳萍1,邓洁2.甘肃省餐饮文化外宣现状与策略研究——以兰州牛肉面为例[J].Wen Yuan (Primary School Edition),2021(11),.

文渊(小学版)
Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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