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Home > Wen Yuan (Primary School Edition) > 2021 No.11 > 如何成功打造动画IP和幼教产业融合模式

  • 如何成功打造动画IP和幼教产业融合模式

    Author(s)：

    陈芸

    Publication Title：

    Wen Yuan (Primary School Edition) 2021 No.11

    Affiliations：

    运动宝贝教育科技有限公司 北京 100020

    Abstract：

    近年来伴随着原创IP的兴起，早幼教产业也呈现教育内容和IP融合交互的趋势，国内外头部幼儿教育机构，都尝试培育孵化出自己原创IP，利用其便于传播的形象，开发出涵盖益智动画、文化课程教育、童话或寓言故事讲授的教育内容。基于此，探讨当下不同幼儿早教公司动画IP结合教育内容策划现状，分析其教育传播模式，探索原创幼教IP是如何幼儿教育品牌的社会影响力和教学内容品质。

    Keywords：

    原创动画IP；幼教产业；融合模式；开发设计

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    [1] 陈芸.如何成功打造动画IP和幼教产业融合模式[J].Wen Yuan (Primary School Edition),2021(11),.

文渊(小学版)
Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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