基于层次分析法的跨境客户忠诚度提升策略研究

Author(s)：

陈涛邹其君

Publication Title：

Wen Yuan (Primary School Edition) 2021 No.11

Affiliations：

嘉兴职业技术学院浙江嘉兴 314000

Abstract：

本文主要围绕跨境客户忠诚度概念，采用层次分析法进行跨境客户忠诚度提升策略的实证研究，寻求提升跨境客户忠诚度的更有效的措施，帮助跨境卖家留住老客户，开发潜在客户，提升重复购买率，增强客户黏性，减少客户流失，巩固跨境电商企业的生存地位，推动跨境电商在稳步发展中步入新的高质量发展阶段。

Keywords：

跨境电商；跨境客户忠诚度；重复购买率；层次分析法

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[1] 陈涛,邹其君.基于层次分析法的跨境客户忠诚度提升策略研究[J].Wen Yuan (Primary School Edition),2021(11),.

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