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Home > Wen Yuan (High School Edition) > 2021 No.11 > 企业文化建设和品牌发展战略研究

  • 企业文化建设和品牌发展战略研究

    Author(s)：

    郑卫国1 王娜2

    Publication Title：

    Wen Yuan (High School Edition) 2021 No.11

    Affiliations：

    西安核设备有限公司；北方通用电子集团有限公司

    Abstract：

    一个企业若想长期发展，其内在的企业文化必不可少，企业文化是支撑一个企业品牌进步发展的动力。企业文化的建设和企业品牌发展息息相关。基于此，本文从企业文化入手，详细介绍了企业文化和企业品牌建设之间的关系，并以央企（制造企业）为例，分析了企业文化建设过程中同企业品牌之间的战略问题，并针对性的提出了几点策略，希望能够为今后的企业文化建设和发展提供参考。

    Keywords：

    企业文化；品牌；战略研究

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    [1] 郑卫国1,王娜2.企业文化建设和品牌发展战略研究[J].Wen Yuan (High School Edition),2021(11),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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