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Home > Wen Yuan (High School Edition) > 2021 No.11 > 智媒时代下虚拟现实在智媒广告中的优势与应用

  • 智媒时代下虚拟现实在智媒广告中的优势与应用

    Author(s)：

    于海礁 李佳奇 郭航

    Publication Title：

    Wen Yuan (High School Edition) 2021 No.11

    Affiliations：

    哈尔滨师范大学

    Abstract：

    在智媒时代下，随着虚拟现实技术的发展、媒介融合的不断变迁，让我们看到了广告表现的无限可能，从其表现形式来讲将不再局限在感官冲击的范畴内，而是为广告提供了多角度、多层面的应用空间，对于消费者来说更加贴近生活，甚至应用于生活。本文将基于智媒时代下虚拟现实技术在广告设计中的优势，并具体阐述了虚拟现实在广告行业的应用，以及对广告设计深远的影响。

    Keywords：

    虚拟现实；VR；智媒广告；广告设计；媒介融合

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    [1] 于海礁,李佳奇,郭航.智媒时代下虚拟现实在智媒广告中的优势与应用[J].Wen Yuan (High School Edition),2021(11),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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