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Home > Wen Yuan (Primary School Edition) > 2021 No.10 > 中国非遗文化传播中的“文化折扣”与创新传播方式探讨——以荣昌夏布为例

  • 中国非遗文化传播中的“文化折扣”与创新传播方式探讨——以荣昌夏布为例

    Author(s)：

    余芮 张朵奇 许文欣 冉杨

    Publication Title：

    Wen Yuan (Primary School Edition) 2021 No.10

    Affiliations：

    重庆交通大学外国语学院 重庆 400000

    Abstract：

    中国非遗具有独特的中华民族基因，互联网时代下，推进非遗文化的国际传播，有利于展示悠久的中华文化，塑造底蕴深厚的文化大国形象。本文基于“文化折扣”视角，探讨非遗文化跨文化传播的困难及其原因，从传播形式、传播内容、传播渠道等方面提出克服“文化折扣”的创新传播方式，并以荣昌夏布为案例，以其文化价值为基础，提出跨文化创新传播的构想。

    Keywords：

    非遗文化；国际传播；文化折扣；荣昌夏布；创新传播方式

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    [1] 余芮,张朵奇,许文欣,冉杨.中国非遗文化传播中的“文化折扣”与创新传播方式探讨——以荣昌夏布为例[J].Wen Yuan (Primary School Edition),2021(10),.

文渊(小学版)
Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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