旅游地品牌构建的分析与思考——以内蒙古多伦县为例_OpenScirbe Publishing

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旅游地品牌构建的分析与思考——以内蒙古多伦县为例

Author(s)：
冀嘉璇

Publication Title：

Wen Yuan (Primary School Edition) 2021 No.10

Affiliations：
天津外国语大学高级翻译学院天津 300000

Abstract：
随着旅游业持续快速的发展，迎来了旅游目的地品牌竞争时代，构建旅游目的地品牌已经成为一种必然趋势，亦成为我国文化输出战略的重要内容。多伦县地理位置优越，旅游资源丰富，本文从培育内蒙古多伦县旅游地品牌的SWOT分析入手，探寻多伦旅游地品牌的定位，提出培育多伦旅游地品牌的建议。

Keywords：
旅游地品牌；培育；途径探索

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[1] 冀嘉璇.旅游地品牌构建的分析与思考——以内蒙古多伦县为例[J].Wen Yuan (Primary School Edition),2021(10),.

文渊(小学版)

Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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