浅谈《新媒体营销与运营》“三环五步”的教学组织模式——以《微博内容规划》为例_OpenScirbe Publishing

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Home > Wen Yuan (Primary School Edition) > 2021 No.10 > 浅谈《新媒体营销与运营》“三环五步”的教学组织模式——以《微博内容规划》为例

浅谈《新媒体营销与运营》“三环五步”的教学组织模式——以《微博内容规划》为例

Author(s)：
常曼曼

Publication Title：

Wen Yuan (Primary School Edition) 2021 No.10

Affiliations：
襄阳职业技术学院商学院

Abstract：
《新媒体营销与运营》是市场营销专业的专业基础课程，是营销专业学生职业能力构成中的重要技能，主要培养学生在从事新媒体运营工作中所需要的微信、微博、短视频和直播等新媒体平台的营销与运营专业技能，以及对学生社会主义核心价值观、职业道德和法律意识的培养。本文将以学习任务微博内容规划为例，针对高职学生特点对课堂教学设计和实施进行深入探讨，提高学生基于任务分析问题和解决问题的能力。

Keywords：
三环五步；项目化教学；任务驱动

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[1] 常曼曼.浅谈《新媒体营销与运营》“三环五步”的教学组织模式——以《微博内容规划》为例[J].Wen Yuan (Primary School Edition),2021(10),.

文渊(小学版)

Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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