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Home > Wen Yuan (Primary School Edition) > 2021 No.10 > 数字内容平台的付费模式对大学生消费行为的影响

  • 数字内容平台的付费模式对大学生消费行为的影响

    Author(s)：

    武函霖 张顺 王智兴

    Publication Title：

    Wen Yuan (Primary School Edition) 2021 No.10

    Affiliations：

    上海工程技术大学

    Abstract：

    伴随现代信息技术的飞速发展，尤其是互联网技术的普及应用，“大数据、云计算、平台经济、移动互联网”驱动数字经济成为发展热点与趋势。数字内容产业具有智力密集、高附加值、低能耗等特征，是现代信息服务业中最具活力和创造性的新兴业态。在后疫情时代全球数字经济新常态的发展背景下，如何进一步释放数字创意消费潜力、加速数字内容消费升级、增强数字内容消费在经济发展中的基础性作用是目前社会发展面临的重要挑战。

    Keywords：

    数字内容平台；付费模式；大学生付费模式

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    [1] 武函霖,张顺,王智兴.数字内容平台的付费模式对大学生消费行为的影响[J].Wen Yuan (Primary School Edition),2021(10),.

文渊(小学版)
Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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