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Home > Wen Yuan (Middle School Edition) > 2021 No.10 > “新媒体”背景下“微电影广告”的优势探析

  • “新媒体”背景下“微电影广告”的优势探析

    Author(s)：

    曲文鑫

    Publication Title：

    Wen Yuan (Middle School Edition) 2021 No.10

    Affiliations：

    辽宁大学

    Abstract：

    在新媒体快速发展背景之下，微电影逐渐占据公众视野，由此附加出现的微电影广告成为极受欢迎的新营销方式之一，其以“微”为主的多种优势成为诸多品牌与广告商的宠儿。与传统广告相比，微电影广告模式灵活、创意新颖，更容易被消费者接受。替品牌讲故事、为观众释理念，微电影广告的优势是传统广告无法比拟的。

    Keywords：

    新媒体；微电影广告；创新营销

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    [1] 曲文鑫.“新媒体”背景下“微电影广告”的优势探析[J].Wen Yuan (Middle School Edition),2021(10),.

文渊(中学版)
Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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