课程思政视域下高职院校“酒店市场营销”课程建设路径探究_OpenScirbe Publishing

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课程思政视域下高职院校“酒店市场营销”课程建设路径探究

Author(s)：
李婷

Publication Title：

Wen Yuan (Middle School Edition) 2021 No.10

Affiliations：
天津职业大学

Abstract：
在我国的教育行业的发展下，新时代背景对教育行业提出了更高的要求，所以高职院校“酒店市场营销”课程思政建设路径要跟上时代的步伐。在此背景下要求教师专业能力素养的加强和提高，从而实现对教育行业的促进。但是在目前看来我国的整体高职院校“酒店市场营销”课程发展还存在着一些的问题，虽然在相比之下，我国整体教育水平还是相对较高，整体也趋向健康，但是由于科技的发展等问题，很多知识和价值观的树立上都有明显的瑕疵。很多高职院校，在将思政元素融入“酒店市场营销”课程建设当中做的不到位，只注重对技能的培养，而对思政建设并不重视。

Keywords：
高职院校；市场营销；思政建设

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[1] 李婷.课程思政视域下高职院校“酒店市场营销”课程建设路径探究[J].Wen Yuan (Middle School Edition),2021(10),.

文渊(中学版)

Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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