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Home > Wen Yuan (Primary School Edition) > 2021 No.09 > 情景式互动广告研究

  • 情景式互动广告研究

    Author(s)：

    张雨馨

    Publication Title：

    Wen Yuan (Primary School Edition) 2021 No.09

    Affiliations：

    哈尔滨师范大学 黑龙江 150080

    Abstract：

    广告现在已经融入了我们的生活，并且影响着人民的消费，创意是考察广告能否发挥最大效益的基础，伴随着时代的更迭和消费者认知水平的变化，传统的广告显得较为落后，情景式互动广告这种充满着新鲜感和互动性能更好的被大众所接受折种新型的广告表达形式其重点在于“情景”和“互动”，本文围绕情景式互动广告的概念、优势及发展趋势来探究，希望能给其他学者带来参考意见，同时也让情景式互动广告更具吸引力和穿透力。

    Keywords：

    情景式；互动；广告；表达形式

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    [1] 张雨馨.情景式互动广告研究[J].Wen Yuan (Primary School Edition),2021(09),.

文渊(小学版)
Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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