浅谈基于大数据时代的企业市场营销战略创新_OpenScirbe Publishing

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浅谈基于大数据时代的企业市场营销战略创新

Author(s)：
吴琼

Publication Title：

Wen Yuan (Primary School Edition) 2021 No.09

Affiliations：
海南省技师学院

Abstract：
在大数据时代中，企业必然会采取不同的市场营销战略，否则就无法与时代共同发展。针对当前的重要问题，许多企业不关注，缺乏研究与缺乏人才营销。在市场营销方面所出现的不重视、调查不足、人才不足等重要问题，我认为，各企业应该重建对大数据的理解，并探索相关方法与如何利用好大数据来完善、创新企业市场营销策略，以此来解决该问题，以实现与时代共同发张展。

Keywords：
大数据时代；市场营销战略；创新

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[1] 吴琼.浅谈基于大数据时代的企业市场营销战略创新[J].Wen Yuan (Primary School Edition),2021(09),.

文渊(小学版)

Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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