EN
Submit
Register
Online Submission Pre-typesetting Academic Support
Home > Wen Yuan (Primary School Edition) > 2021 No.09 > 健康科普类自媒体盈利模式——以“丁香医生”为例

  • 健康科普类自媒体盈利模式——以“丁香医生”为例

    Author(s)：

    屈璐

    Publication Title：

    Wen Yuan (Primary School Edition) 2021 No.09

    Affiliations：

    华南理工大学

    Abstract：

    “丁香医生”作为健康科普类自媒体中的佼佼者，对其盈利模式的探讨能够为国内其他健康科普类自媒体更好的发展提供借鉴。目前对于“丁香医生”的研究主要在其传播效果研究、成功之道、对其移动医疗APP的研究及建议上，对于其盈利模式的研究比较少。本文通过梳理“丁香医生”自媒体的盈利模式以及其运营中的优缺点，期望能够为我国健康科普类自媒体的发展提供运营、盈利的成功经验。

    Keywords：

    “丁香医生”；利模式；健康传播

    Views
    4
    Citations
    0
    Downloads
    0
    Favorites
    0
    Full Text
    Download PDF
    Cite
    Favorited
    Favorite
    Share via WeChat

    Scan to share on WeChat

    Mobile Reading

    Scan to read on mobile

    Cite
    Copy

    [1] 屈璐.健康科普类自媒体盈利模式——以“丁香医生”为例[J].Wen Yuan (Primary School Edition),2021(09),.

文渊(小学版)
Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

Recommended Articles
Friendship Link

An academic processing and support platform focusing on journal databases, submission and review, and pre-typesetting.

OpenScirbe Publishing
Pre-typesetting
Article Retrieval
News
Latest news
Industry news
Academic Support
Language editing
Translation
International dissemination
Journal
Wen Yuan (Primary School Edition)
Wen Yuan (Middle School Edition)
Wen Yuan (High School Edition)
Urban and Rural Studies
Contact Us
027-59496650
Office
Room 510, Office Tower, Optics Valley Financial Center, 668 Gaoxin Avenue, Donghu New Technology Development Zone, Wuhan, Hubei Province
User Agreement Privacy Policy
鄂ICP备2026003587号-1 copyright 2026 All rights reserved. Tel:027-59496650 鄂公网安备42018502009073号