国货崛起探析_OpenScirbe Publishing

国货崛起探析

Author(s)：

张静

Publication Title：

Wen Yuan (Primary School Edition) 2021 No.09

Affiliations：

常州纺织服装职业技术学院江苏常州 213100

Abstract：

近年来先进技术和创意文化不断赋能于中国创造，中国品牌被越来越多的国内外消费者所钟爱，一股势不可挡的“国潮热”已然兴起。过去平凡普通的国货悄然间华丽转身，新国货已被冠上科技时尚的标签，被万众瞩目。本文剖析了国货发展四个阶段的基本特征，深入探讨了国货崛起的因素，提出了国货崛起的路径。

Keywords：

国货；国潮；崛起

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[1] 张静.国货崛起探析[J].Wen Yuan (Primary School Edition),2021(09),.

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