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Home > Wen Yuan (Middle School Edition) > 2021 No.09 > 营得其法 销得其道——《市场营销》课程思政设计

  • 营得其法 销得其道——《市场营销》课程思政设计

    Author(s)：

    杨莹

    Publication Title：

    Wen Yuan (Middle School Edition) 2021 No.09

    Affiliations：

    云南交通职业技术学院

    Abstract：

    课程思政教学的目的是塑造学生正确的价值观、人生观和世界观，把价值观引导融入知识传授和能力培养之中，帮助学生在学习知识的同时塑造正确的世界观、人生观、价值观。本课程思政教学，紧紧围绕这一目标，坚持以学生为本，以引导学生课前思考、激发学生的学习动力、丰富学生课堂学习体验以及提升学习效果为导向，设定科学的教学目标、优化课程思政教学元素、改良课程思政教学方法、改进课堂教学管理、进行多元化的教学评价。

    Keywords：

    市场营销；课程思政；思政设计

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    [1] 杨莹.营得其法 销得其道——《市场营销》课程思政设计[J].Wen Yuan (Middle School Edition),2021(09),.

文渊(中学版)
Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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