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Home > Wen Yuan (Middle School Edition) > 2021 No.09 > 移动新媒体时代下高校形象传播的策略研究

  • 移动新媒体时代下高校形象传播的策略研究

    Author(s)：

    刘思

    Publication Title：

    Wen Yuan (Middle School Edition) 2021 No.09

    Affiliations：

    北京邮电大学经济管理学院

    Abstract：

    步入移动新媒体时代，新媒体对高校形象传播而言是一把双刃剑，给高校带来了机会与挑战。本文对高校大学生展开问卷调查，实证分析移动新媒体环境下高校形象传播的现状，探究移动新媒体环境下高校形象传播存在的两大问题，最后提出增强高校形象的传播策略，从而帮助高校善用新媒体去沟通公众和展示形象。

    Keywords：

    高校形象；移动新媒体；传播策略

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    [1] 刘思.移动新媒体时代下高校形象传播的策略研究[J].Wen Yuan (Middle School Edition),2021(09),.

文渊(中学版)
Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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