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Home > Wen Yuan (Middle School Edition) > 2021 No.09 > H生鲜电商营销策略分析

  • H生鲜电商营销策略分析

    Author(s)：

    王艳庆

    Publication Title：

    Wen Yuan (Middle School Edition) 2021 No.09

    Affiliations：

    青海民族大学

    Abstract：

    随着老百姓生活品质的提高，我国生鲜行业得到了快速发展。H生鲜电商成了生鲜电商的知名品牌，一度成为行业标杆。然而，随着越来越多的企业进军生鲜电商市场，产品同质化形势日趋严峻，H生鲜电商正面临着比以往更大的竞争压力。本文将结合4Ps分析法，分别从产品、价格、渠道和促销四个方面对H生鲜电商品牌的营销策略进行分析，以期推动该品牌更好更快的发展。

    Keywords：

    营销策略；生鲜电商；4Ps分析法

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    [1] 王艳庆.H生鲜电商营销策略分析[J].Wen Yuan (Middle School Edition),2021(09),.

文渊(中学版)
Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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