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全媒体时代电视台与新媒体融合的探讨

Author(s)：
余晶

Publication Title：

Wen Yuan (Middle School Edition) 2021 No.09

Affiliations：
巴音郭楞广播电视台

Abstract：
随着大数据技术、新媒体技术以及移动通信技术的创新发展，全媒体时代大幕终于开启。各类先进科技为传统媒体与新兴媒介之间的融合发展提供了诸多便利条件，也彻底改变了受众接收新闻以及搜索、浏览、传播、推广信息的途径与方式。全媒体时代，电视台想要确保自身传统媒体影响力与权威性，就必须要转变传统新闻采编理念与传播策略，积极与新媒体进行融合发展，实现完美转型。鉴于此，笔者在本文针对全媒体时代电视台与新媒体融合的创新策略以及有效路径展开一定分析和探究，以供借鉴和参考。

Keywords：
全媒体时代；电视台；新媒体；融合策略

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[1] 余晶.全媒体时代电视台与新媒体融合的探讨[J].Wen Yuan (Middle School Edition),2021(09),.

文渊(中学版)

Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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