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电子商务时代农产品网络营销策略研究

Author(s)：
户沣楠

Publication Title：

Wen Yuan (High School Edition) 2021 No.09

Affiliations：
江西财经职业学院

Abstract：
在互联网信息时代，利用电子商务平台，对农产品进行线上销售，不仅拓展了农产品的营销路径同时也扩大农产品的销售范围，拉动了农产品的销量。但是想要成功地利用这一销售平台，需要针对农产品的特点构建起特色的网络营销模式，传统的营销模式无法适应新型的网络销售平台，需要跟随时代的特点，对传统营销模式进行合理的改良优化，使其更加符合消费者的需求。本文通过对农产品的网络营销特点进行全面分析，探讨了在电子商务背景下农产品网络营销的重要性，同时对农产品的网络营销面临的问题提出了相应的解决策略。

Keywords：
电子商务；互联网；农产品；网络营销

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[1] 户沣楠.电子商务时代农产品网络营销策略研究[J].Wen Yuan (High School Edition),2021(09),.

文渊(高中版)

Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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