产教融合背景下高职院校市场营销专业人才培养模式研究_OpenScirbe Publishing

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产教融合背景下高职院校市场营销专业人才培养模式研究

Author(s)：
陈艳

Publication Title：

Wen Yuan (High School Edition) 2021 No.09

Affiliations：
江西应用技术职业学院

Abstract：
市场营销这一专业是实践性较强的专业，在市场经济不断发展的环境下，企业对于营销人员的诉求也发生了变化，开始集中于高素质、高技能人才上，可是就现如今高职院校市场营销专业人才培养模式来分析的话，依然还是存在重理论、忽视实践的培养现象，与产教融合背景人才培养诉求不匹配。为了改善这一现象，本文也就产教融合背景下高职院校市场营销专业人才培养模式展开了研究。

Keywords：
产教融合；高职院校；市场营销；人才培养

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[1] 陈艳.产教融合背景下高职院校市场营销专业人才培养模式研究[J].Wen Yuan (High School Edition),2021(09),.

文渊(高中版)

Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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