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Home > Wen Yuan (Primary School Edition) > 2021 No.08 > 短视频广告创意策略研究

短视频广告创意策略研究

Author(s)：
王丽丽

Publication Title：

Wen Yuan (Primary School Edition) 2021 No.08

Affiliations：
辽宁广告职业学院辽宁沈阳 110000

Abstract：
互联网时代的信息技术发展迅猛，促使多媒体技术不断的融合，从论坛到博客，从博客到短视频，广告主的创意传播渠道不断创新，尤其是自媒体不断发展的今天，短视频广告更是盛行。短视频广告与传统广告相比较，其广告创意策略有着比较大的颠覆性，更加强调创意传播的对话互动性、日常生活体现等。文章将主要结合新传播形势下，短视频广告的具体创意策略进行研究和探讨。

Keywords：
短视频；广告创意；策略

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[1] 王丽丽.短视频广告创意策略研究[J].Wen Yuan (Primary School Edition),2021(08),.

文渊(小学版)

Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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