短视频如何成为传统媒体转型的突破口_OpenScirbe Publishing

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短视频如何成为传统媒体转型的突破口

Author(s)：
王一邹军

Publication Title：

Wen Yuan (Primary School Edition) 2021 No.08

Affiliations：
红河广播电视台云南红河 661199

Abstract：
短视频是传统媒体在转型发展阶段的一大突破口，与广播、电视节目相比，短视频主要以网络平台为载体，视频时长短，内容更新速度快，视频编辑时所使用的剪辑技术也比较多。更容易吸引受众的注意力，使得受众改变信息的获取方式。基于此，为保障传统媒体在短视频时代的可持续发展状态，本文主要结合了短视频的特点，介绍短视频给传统媒体带来的发展机遇与挑战，从中找出节目创新变革的方向，确定工作的重点及难点所在，最终目标是找到提高节目收视率的方法。

Keywords：
短视频；融媒体时代；传统媒体；制播方式；受众定位

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[1] 王一,邹军.短视频如何成为传统媒体转型的突破口[J].Wen Yuan (Primary School Edition),2021(08),.

文渊(小学版)

Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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