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特色农产品直播带货的营销策略研究

Author(s)：
胡雪1 胡莹谨2

Publication Title：

Wen Yuan (Primary School Edition) 2021 No.08

Affiliations：
1.承德市避暑山庄小学；2.河北旅游职业学院

Abstract：
随着互联网的不断发展，信息传播的速度不断加快，利用互联网的方式推动农产品销售的风尚不断兴起，实现了农产品多样化的营销方式，使得特色农产品。以直播带货的方式销售特色农产品已经成为一种网络销售发展的趋势，大大提高了农产品的销量。而利用直播带货的方式对特色农产品开展的销售活动，会遇到各式各样的问题，我们需要对这些问题提出有针对性的解决措施，因此本文就讲围绕特色农产品的直播带货的营销策略进行分析。

Keywords：
特色农产品；直播带货；营销策略

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[1] 胡雪1,胡莹谨2.特色农产品直播带货的营销策略研究[J].Wen Yuan (Primary School Edition),2021(08),.

文渊(小学版)

Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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