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“网文出海”内容优化与中国文化形象构建

Author(s)：
朱斐

Publication Title：

Wen Yuan (Middle School Edition) 2021 No.08

Affiliations：
扬州大学

Abstract：
中国网络文学的海外传播作为文化“走出去”的重要组成部分，承担着构建中国文化形象的重要使命。但是目前传播到海外的作品依然存在包括题材单一，内容同质化，情节注水，文化折扣依然存在和内容不健康的问题。借助网文出海建构中国文化形象，需要从源头上优化作品内容。为此，创作者需精进写作内功；政府、企业和学界需适度引导。

Keywords：
网文出海；中国文化形象构建；内容优化

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[1] 朱斐.“网文出海”内容优化与中国文化形象构建[J].Wen Yuan (Middle School Edition),2021(08),.

文渊(中学版)

Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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