高职院校“现代学徒制”人才培养模式研究——以市场营销专业为例_OpenScirbe Publishing

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高职院校“现代学徒制”人才培养模式研究——以市场营销专业为例

Author(s)：
劳梓珈

Publication Title：

Wen Yuan (High School Edition) 2021 No.08

Affiliations：
广东省轻工业技师学院

Abstract：
当前的学徒制与传统学徒制存在很大不同，与传统学徒制相比，当前时代的学徒制已经与学校教育融合在一起，成了职业技术学校与企业不断加深合作后所促成的一种新形式。现代学徒制相较于传统的学徒制，更注重培养学生应用技术的能力以及综合素质，这也是现代学徒制的优势所在。本文通过对学徒制的诞生、学徒制所包含的内容、当前国内外院校中学徒制的现状等进行分析，阐述了当前针对市场营销专业人才进行培养的体系所存在的问题，并提出了相应的改进措施。

Keywords：
现代学徒制；高职院校；市场营销

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[1] 劳梓珈.高职院校“现代学徒制”人才培养模式研究——以市场营销专业为例[J].Wen Yuan (High School Edition),2021(08),.

文渊(高中版)

Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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