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Home > Wen Yuan (High School Edition) > 2021 No.08 > 传统媒体新闻客户端从单一转向平台型的研究——以“人民日报”客户端为例

  • 传统媒体新闻客户端从单一转向平台型的研究——以“人民日报”客户端为例

    Author(s)：

    陈炎

    Publication Title：

    Wen Yuan (High School Edition) 2021 No.08

    Affiliations：

    中国传媒大学

    Abstract：

    主流媒体从报纸、网站转战互联网新媒体平台的发展过程中，既拥有“母报”品牌IP巨大优势，同时又受限于旧体制思维。文章主要以《人民日报》移动传播矩阵的新闻客户端为例，采用案例分析法、对比分析法，阐释传统媒体新闻客户端转型发展路径与模式，着重探究主流媒体从单一向平台型模式转型后存在问题及其原因，并展望传统媒体新闻移动客户端未来发展趋势。给予众多一线新闻媒体工作者些许借鉴意义。

    Keywords：

    新闻客户端；传统媒体；转型；存在问题；发展前景

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    [1] 陈炎.传统媒体新闻客户端从单一转向平台型的研究——以“人民日报”客户端为例[J].Wen Yuan (High School Edition),2021(08),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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