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Home > Wen Yuan (Primary School Edition) > 2021 No.07 > 电力市场条件下供电企业电力营销管理办法

  • 电力市场条件下供电企业电力营销管理办法

    Author(s)：

    郝宣

    Publication Title：

    Wen Yuan (Primary School Edition) 2021 No.07

    Affiliations：

    国网山西省电力公司忻州供电公司 山西 忻州 034000

    Abstract：

    在电力市场内，借助经营活动满足客户对电力资源的需求，为其提供各式服务、电力产品，即为电力营销。在电力企业的主要运营环境和电力市场的改革不断发展的大环境下，电力营销策略也要相应改变，这样才能提高供电企业的竞争力和活力。鉴于此，论文分析了电力营销管理的原则，简述了供电企业电力营销管理中现存的问题，并研究电力市场条件下供电企业电力营销管理办法，以期为供电企业营销从业人员提供参考。

    Keywords：

    电力市场条件下；供电企业；电力营销；管理办法

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    [1] 郝宣.电力市场条件下供电企业电力营销管理办法[J].Wen Yuan (Primary School Edition),2021(07),.

文渊(小学版)
Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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