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Home > Wen Yuan (Primary School Edition) > 2021 No.07 > 广告语中委婉语的应用与分析

  • 广告语中委婉语的应用与分析

    Author(s)：

    闫睿

    Publication Title：

    Wen Yuan (Primary School Edition) 2021 No.07

    Affiliations：

    西安电子科技大学 外国语学院 陕西 西安 710126

    Abstract：

    委婉语作为一种深深根植于我们语言中的社会现象和强大手段，它能够使语言避免涉及禁忌，并使他人愉悦，得到尊重，更容易接受外来的信息。越来越多的广告语也采用委婉语。本文从委婉语的表现方式和功能两方面分析了其在广告语中的作用，得出结论，委婉语能够使广告避免让消费者产生不悦，使消费者感受到尊重，认同和赞誉，拉近与消费者的距离，使广告更容易被大众接受。同时丰富广告语的形式，增强了广告语的吸引力，进而激发了购买欲望。

    Keywords：

    广告语；禁忌；委婉语；表现方式；功能

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    [1] 闫睿.广告语中委婉语的应用与分析[J].Wen Yuan (Primary School Edition),2021(07),.

文渊(小学版)
Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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