EN
Submit
Register
Online Submission Pre-typesetting Academic Support
Home > Wen Yuan (Primary School Edition) > 2021 No.07 > 图形.意象.创新——葡萄酒酒标的翻译

  • 图形.意象.创新——葡萄酒酒标的翻译

    Author(s)：

    林青

    Publication Title：

    Wen Yuan (Primary School Edition) 2021 No.07

    Affiliations：

    闽江学院外国语学院 福建 福州 350108

    Abstract：

    随着中国经济的飞速发展，不仅国产葡萄酒逐步走向世界，国外葡萄酒也纷纷涌入中国市场，不同的贸易商有可能对同一品牌的红酒酒标有不同的译法，而红酒品牌的翻译直接影响到品牌的营销。本文以英国著名的翻译理论家彼特·纽马克的翻译理论为基础，从文本分类理论出发，以呼唤型文本角度对进口葡萄酒的酒标图案和翻译进行研究，并结合接受美学代表姚斯的“视野融合”美学原理，提出自己的看法与译法，揭示其翻译中的创新功能的重要性，以达到呼唤读者并对吸引消费者产生消费活动的功能价值意义。

    Keywords：

    图形；意象；创新；翻译

    Views
    5
    Citations
    0
    Downloads
    0
    Favorites
    0
    Full Text
    Download PDF
    Cite
    Favorited
    Favorite
    Share via WeChat

    Scan to share on WeChat

    Mobile Reading

    Scan to read on mobile

    Cite
    Copy

    [1] 林青.图形.意象.创新——葡萄酒酒标的翻译[J].Wen Yuan (Primary School Edition),2021(07),.

文渊(小学版)
Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

Recommended Articles
Friendship Link

An academic processing and support platform focusing on journal databases, submission and review, and pre-typesetting.

OpenScirbe Publishing
Pre-typesetting
Article Retrieval
News
Latest news
Industry news
Academic Support
Language editing
Translation
International dissemination
Journal
Wen Yuan (Primary School Edition)
Wen Yuan (Middle School Edition)
Wen Yuan (High School Edition)
Urban and Rural Studies
Contact Us
027-59496650
Office
Room 510, Office Tower, Optics Valley Financial Center, 668 Gaoxin Avenue, Donghu New Technology Development Zone, Wuhan, Hubei Province
User Agreement Privacy Policy
鄂ICP备2026003587号-1 copyright 2026 All rights reserved. Tel:027-59496650 鄂公网安备42018502009073号