文化科技视角下品牌传播的路径初探_OpenScirbe Publishing

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文化科技视角下品牌传播的路径初探

Author(s)：
王玉

Publication Title：

Wen Yuan (Middle School Edition) 2021 No.07

Affiliations：
成都市鹿见美学文化传播有限公司四川成都 610000

Abstract：
文化产业品牌作为当前经济时代的新产物，是文化企业具备的重要资产。文化科技融合已经成为当代文化产品品牌传播的主要趋势，具有独特的优势，它能够区别于其他竞争产品，推动我国文化产业品牌建设与发展，同时也能够提升人们的生活水平，具有一定的现实价值。

Keywords：
文化产业；科技；品牌传播

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[1] 王玉.文化科技视角下品牌传播的路径初探[J].Wen Yuan (Middle School Edition),2021(07),.

文渊(中学版)

Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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