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Home > Wen Yuan (Middle School Edition) > 2021 No.06 > 创新管理下的青岛传统民艺产业高质量发展研究

  • 创新管理下的青岛传统民艺产业高质量发展研究

    Author(s)：

    郭超 宋超颖

    Publication Title：

    Wen Yuan (Middle School Edition) 2021 No.06

    Affiliations：

    青岛滨海学院 山东 青岛 266555

    Abstract：

    青岛拥有令人叹为观止的传统美术以及传统手工艺技术，本地的手工艺作品留存着悠久的人文底蕴和耐人回味的情愫。随着传统文化传承发展工程的建设，手工艺产品已走入大众的文化消费市场并占据重要位置。上有高层新旧动能转换的策略支持，中有省级层面的全面政策基础，下有来自市场的对新产品新模式新经济的呼唤，手工艺产业更应该借助这次创新管理的契机，实现转型。为使传统手工艺产业在新旧动能的转换下更高质量的发展，最终确立了从动能分析和手工艺产业发展两方面入手对创新管理下的手工艺产业发展的研究方向。

    Keywords：

    新旧动能转换；手工艺产业；市场营销

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    [1] 郭超,宋超颖.创新管理下的青岛传统民艺产业高质量发展研究[J].Wen Yuan (Middle School Edition),2021(06),.

文渊(中学版)
Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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