互联网+农产品品牌推广的“七化”模型

Author(s)：

刘永宏

Publication Title：

Wen Yuan (Middle School Edition) 2021 No.06

Affiliations：

成都农业科技职业学院四川成都 611130

Abstract：

人性化是互联网时代的核心理念，农产品品牌要依照人性来进行品牌理念设计，通过充分满足消费者的人性需求来实现企业战略。通过作者多年对农产品品牌的理论研究和品牌实践，探索出了互联网+农产品品牌人性化推广的“七化”模型，即产品人性化、人性内容化、内容故事化、故事社交化、社交商业化、商业娱乐化、娱乐IP化。

Keywords：

互联网；农产品品牌；人性化推广

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[1] 刘永宏.互联网+农产品品牌推广的“七化”模型[J].Wen Yuan (Middle School Edition),2021(06),.

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