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Home > Wen Yuan (High School Edition) > 2020 No.09 > 论全媒体时代国有企业话语能力建构

  • 论全媒体时代国有企业话语能力建构

    Author(s)：

    代睿淑

    Publication Title：

    Wen Yuan (High School Edition) 2020 No.09

    Affiliations：

    中国石化上海石油化工股份有限公司党委宣传部 上海 200540

    Abstract：

    建构话语能力培育企业认同，始终是企业发展中不容忽略的重要议题。随着互联网技术的深度应用和全民普及，微博、微信、抖音等媒介平台“飞入”寻常百姓手中，传播格局发生巨变，传统沟通机制被打破，这对国企话语体系建构带来了挑战，同时也提供了机遇。本文从国企话语能力建构着眼，结合当前全媒体语境实际，对国企话语能力在彰显企业责任担当、传达企业发展战略、培育践行企业文化等方面的实践进行阐述，探讨全媒体时代加强国企话语能力建构的策略，希望能为更好地展示国企形象、提升国企美誉有所裨益。

    Keywords：

    全媒体时代；国有企业；话语能力建构

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    [1] 代睿淑.论全媒体时代国有企业话语能力建构[J].Wen Yuan (High School Edition),2020(09),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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