浅析媒介融合时代下短视频广告的发展与反思

Author(s)：

高新哲

Publication Title：

Wen Yuan (High School Edition) 2020 No.09

Affiliations：

鼎盛佳和（北京）文化传媒有限公司山西晋中 030601

Abstract：

随着媒介融合的信息时代来临，短视频化、多媒体化、数字化、标准化的信息社会逐渐形成。本文从影视短视频广告的发展背景，内容结构叙事、短视频的媒介形式创新和传播营销宣传出发，探讨短视频创新特点及传播优势、浅析短视频广告如何取得创新成功。与此同时，对短视频广告的传播进行发展反思，提供新的思考角度。

Keywords：

媒介融合；短视频；广告

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[1] 高新哲.浅析媒介融合时代下短视频广告的发展与反思[J].Wen Yuan (High School Edition),2020(09),.

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