基于校企合作的网络直播模式在培养营销类人才教学中的应用研究_OpenScirbe Publishing

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基于校企合作的网络直播模式在培养营销类人才教学中的应用研究

Author(s)：
杨海玲滕毅

Publication Title：

Wen Yuan (High School Edition) 2020 No.09

Affiliations：
浙江医药高等专科学校浙江宁波 315100

Abstract：
移动互联网时代，网络直播应用于各行各业，在教学领域中引入直播模式，并请企业的营销专家参与互动体验的教学模式，能最大化的将实际营销场景展现给学生，能够达到理论和实践体验一体化的教学效果。本文通过互联网直播模式在营销类课程中的实际应用及存在的问题的思考，探索此模式在营销类课程中的创新实践意义。

Keywords：
网络直播；校企合作；人才培养；创新研究

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[1] 杨海玲,滕,毅.基于校企合作的网络直播模式在培养营销类人才教学中的应用研究[J].Wen Yuan (High School Edition),2020(09),.

文渊(高中版)

Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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