浅谈图书出版营销环节的优化

Author(s)：

吕明蔚

Publication Title：

Wen Yuan (High School Edition) 2021 No.06

Affiliations：

吉林出版集团股份有限公司教材出版事业部吉林长春 130000

Abstract：

经济与社会全面发展,出版营销环节加强优化和改善,对于促进图书出版领域的发展存在直接的影响.当前图书消费者对于图书出版的要求逐步的提高,图书出版行业也在不断的改进图书营销方式,加强改革与创新.大数据是现代先进技术,对于图书出版领域影响比较大,提供了全面的技术支持,让图书出版营销更加高效与高质.

Keywords：

图书;营销环节;大数据;优化

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[1] 吕明蔚.浅谈图书出版营销环节的优化[J].Wen Yuan (High School Edition),2021(06),.

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