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以就业为导向的中职市场营销教学研究

Author(s)：
谢婷

Publication Title：

Wen Yuan (High School Edition) 2021 No.06

Affiliations：
沅江市职业中等专业学校湖南益阳 413102

Abstract：
随着当前全球化和经济贸易的快速推进,市场营销专业的技术和人员已经逐渐成为我国市场发展所迫切需要的技术和人才,中职院校作为市场营销专业技术人才的重要培训基地,在当前激烈的市场竞争中必须针对就业问题做出一些改革与创新,才能够提高自己的竞争力和资源优势,才能够更好地适应和满足市场经济发展的需求,从而获得长远的发展.本文通过实践案例分析当前我国中职院校市场营销专业相关课程教学的现状,并针对如何按照就业目标为导向来开展市场营销相关专业课程的教学问题进行研究与探讨.

Keywords：
中职;市场营销;课程教学;就业导向

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[1] 谢婷.以就业为导向的中职市场营销教学研究[J].Wen Yuan (High School Edition),2021(06),.

文渊(高中版)

Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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