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从情感理论角度分析商业广告翻译

Author(s)：
赵晓娜

Publication Title：

Wen Yuan (High School Edition) 2021 No.06

Affiliations：
黑龙江大学黑龙江哈尔滨 150080

Abstract：
市场经济体制下,广告不再只面对某个地区或者某个国家,企业若想获得国际市场份额,就需要将自己的产品广告投放到国际社会或目标国家广泛而告知,通过广告吸引消费者.然而,随着经济发展和精神层面的提高,消费者不再满足于普通的商业广告,这种情况下,富有人情味、能引起消费者情感共鸣的商业广告就会脱颖而出.

Keywords：
情感;商业广告;企业

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[1] 赵晓娜.从情感理论角度分析商业广告翻译[J].Wen Yuan (High School Edition),2021(06),.

文渊(高中版)

Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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