市场营销学教学在课程思政背景下的设计探究_OpenScirbe Publishing

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市场营销学教学在课程思政背景下的设计探究

Author(s)：
刘立新

Publication Title：

Wen Yuan (High School Edition) 2021 No.06

Affiliations：
新余学院江西新余 338000

Abstract：
在2020年5月28日教育部门发布了《高等学校课程思政建设指导纲要》(简称《纲要》),给高校的思政内容发展提供了引导.本篇文章在《纲要》的引导下,所要面对的特征和市场营销学教学课程的特点,可以从引入案例的选择、理论知识的讲授和理论知识的应用三个方面着手,把课程思政元素和教学模式相结合从而协助学生领会市场营销行业的国家策略、法律法规和政府政策,指导学生了解各行各业的市场营销问题,培养学生诚实守信、品德高尚的专业文化素养.

Keywords：
课程思政;市场营销;教学

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[1] 刘立新.市场营销学教学在课程思政背景下的设计探究[J].Wen Yuan (High School Edition),2021(06),.

文渊(高中版)

Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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