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Home > Wen Yuan (High School Edition) > 2021 No.05 > “互联网+”背景下博物馆文创开发策略探析

  • “互联网+”背景下博物馆文创开发策略探析

    Author(s)：

    张静怡1 程晓平2

    Publication Title：

    Wen Yuan (High School Edition) 2021 No.05

    Affiliations：

    1.洛阳周公庙博物馆 河南 洛阳 471000；2.洛阳职业技术学院 河南 洛阳 471000

    Abstract：

    博物馆典藏物品通常具有深厚的历史背景以及丰富的文化内涵，并且在互联网不断普及的今天，博物馆藏品以及建筑本身对于社会大众的影响，早已超脱了其固有的形式.通过开发文创产品，并借助互联网实现多渠道展示的方式，不断丰富博物馆的自我价值。本文重点分析互联网加背景下有关博物馆文创开发的相关策略，目的在于更好地推动博物馆的持续发展，顺应时代发展潮流。

    Keywords：

    互联网；博物馆；文旅产品；发展策略

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    [1] 张静怡1,程晓平2.“互联网+”背景下博物馆文创开发策略探析[J].Wen Yuan (High School Edition),2021(05),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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