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刘佳音
Wen Yuan (Middle School Edition) 2021 No.04
辽宁师范大学 辽宁 大连 116029
研究游客的旅游感知意向与投射意向匹配程度,进而评估游客对旅游城市意向感知偏差,可以提升旅游地形象建设。本文以中国三大旅游城市北京、上海和苏州为例,介绍了三大城市旅游感知意象要素构成要素以及城市旅游感知意象的空间分布特点,提出旅游城市要以游客导向作为宣传出发点,最终提高旅游城市的形象。
地理标记照片;旅游意象;旅游城市
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Language: 中文
CN:11-9275/G
ISSN:2096-627X
Publication Frequency: 月刊
An academic processing and support platform focusing on journal databases, submission and review, and pre-typesetting.