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Home > Wen Yuan (High School Edition) > 2021 No.04 > 传统电视媒体在融媒体时代的运营策略

  • 传统电视媒体在融媒体时代的运营策略

    Author(s)：

    田光夫1 张荣山2

    Publication Title：

    Wen Yuan (High School Edition) 2021 No.04

    Affiliations：

    莒县融媒体中心 山东 日照 276500

    Abstract：

    现如今，信息技术已成为占据市场的主要互动平台，传统媒体形势面临着严峻的考验，在制作手段上均无法满足现代化社会的需求。如何在融媒体时代发挥传统电视媒体的优势，是本文要研究的对象。笔者经过调查融媒体下传统媒体发展现状，进一步提出电视媒体在融媒体时代的运营措施。

    Keywords：

    传统媒体；融媒体；时代创新

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    [1] 田光夫1,张荣山2.传统电视媒体在融媒体时代的运营策略[J].Wen Yuan (High School Edition),2021(04),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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