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基于大数据的电力营销管理创新研究

Author(s)：
姜国强

Publication Title：

Wen Yuan (Primary School Edition) 2019 No.12

Affiliations：
国网河北省电力有限公司邯郸市峰峰矿区供电分公司河北邯郸 056200

Abstract：
新的时代背景下,中国市场经济的高速发展为诸多行业的市场化运营提供了最高的自由度.在此之中,大数据为中国电力系统的发展提供了基础保障.在竞争不断加剧的市场环境中,传统的电力营销手段已经无法满足经济发展的需要,且在电力营销创新管理中还有诸多问题亟须解决.文章结合笔者自身工作情况,提出大数据背景下的电力营销管理创新对策,以期为现阶段的中国电力营销发展提供全新的想法和思路.

Keywords：
大数据;电力营销管理;创新措施

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[1] 姜国强.基于大数据的电力营销管理创新研究[J].Wen Yuan (Primary School Edition),2019(12),.

文渊(小学版)

Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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