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关于故宫旅游经营模式的分析

Author(s)：
郑奕欣

Publication Title：

Wen Yuan (Middle School Edition) 2021 No.03

Affiliations：
内蒙古师范大学旅游学院内蒙古呼和浩特 010000

Abstract：
故宫历史悠久,文化积淀深厚,具有丰富的中国传统文化内容.近些年其独特的旅游经营模式为其收获了众多好评,本文从其经营模式的变化入手,从挖掘潜力、管理提升、包装营销及文创开发、景区合作的方面细节分析其旅游经营模式的转变,总结发展经验,为其他博物院景区的发展提供借鉴.

Keywords：
故宫旅游;经营模式;经验总结

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[1] 郑奕欣.关于故宫旅游经营模式的分析[J].Wen Yuan (Middle School Edition),2021(03),.

文渊(中学版)

Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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