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浅析图书营销过程中的问题及对策

Author(s)：
唐雷

Publication Title：

Wen Yuan (Middle School Edition) 2021 No.03

Affiliations：
燕山大学出版社有限公司河北秦皇岛 066000

Abstract：
图书作为日常生活中获取知识的载体,市场环境的健康发展至关重要.本文分析了图书营销的现状,指出了图书营销过程中存在的各种问题,现已引起了各界的广泛关注.基于此,从读者与出版社两个角度提出了确实可行的对策,以便规范图书营销市场,保护读者和出版社的利益不被伤害,确保图书营销行业的健康发展.

Keywords：
出版行业;图书营销;现状;问题分析;对策

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[1] 唐雷.浅析图书营销过程中的问题及对策[J].Wen Yuan (Middle School Edition),2021(03),.

文渊(中学版)

Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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