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Home > Wen Yuan (High School Edition) > 2021 No.02 > 电力市场化过程中电力营销模式的探讨

  • 电力市场化过程中电力营销模式的探讨

    Author(s)：

    岳帅

    Publication Title：

    Wen Yuan (High School Edition) 2021 No.02

    Affiliations：

    国网临汾供电公司 山西 临汾 041000

    Abstract：

    电力行业改革之后,电力市场从国有垄断向着市场化方向发展并且焕发出巨大活力.但面对日益激烈的市场竞争,需要更贴合消费者需求的营销模式才能在竞争中站稳脚跟,才能助推电力企业可持续发展.本文首先分析了电力市场化过程中的新特点以及电力市场化过程中电力营销模式的弊端,并研究了电力市场化过程中电力营销模式的优化对策,以期能够更好地调整电力企业的电力营销模式,为电力企业发展带来新的活力.

    Keywords：

    电力市场化;营销模式;问题;对策

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    [1] 岳帅.电力市场化过程中电力营销模式的探讨[J].Wen Yuan (High School Edition),2021(02),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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