EN
Submit
Register
Online Submission Pre-typesetting Academic Support
Home > Wen Yuan (High School Edition) > 2021 No.02 > 健康传播的现状及趋势分析:以控烟广告为例

  • 健康传播的现状及趋势分析:以控烟广告为例

    Author(s)：

    赵荷雨晴

    Publication Title：

    Wen Yuan (High School Edition) 2021 No.02

    Affiliations：

    河北美术学院 河北 石家庄 050700

    Abstract：

    本文以公益广告为研究主体,分析控烟广告在健康传播中的现状及发展趋势.通过问卷调查的研究方法,以计划行为理论为基准,具体分析控烟广告的传播现状以及未来发展趋势.研究发现控烟广告科普吸烟对人体的危害,能够与受众群体产生共鸣,进一步影响到受众群体的行为,此外,控烟广告应进行广泛的传播,提高人们对控烟的关注度,将控烟的思想观念植入到人们的内心,达到广告本身想达到的控制吸烟的传播目的.本文从健康传播的角度对控烟的现状进行分析,使得公益广告更有针对性地加强对控烟方面的健康传播影响力度.

    Keywords：

    健康传播;行为计划理论;控烟广告

    Views
    3
    Citations
    0
    Downloads
    0
    Favorites
    0
    Full Text
    Download PDF
    Cite
    Favorited
    Favorite
    Share via WeChat

    Scan to share on WeChat

    Mobile Reading

    Scan to read on mobile

    Cite
    Copy

    [1] 赵荷雨晴.健康传播的现状及趋势分析:以控烟广告为例[J].Wen Yuan (High School Edition),2021(02),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

Recommended Articles
Friendship Link

An academic processing and support platform focusing on journal databases, submission and review, and pre-typesetting.

OpenScirbe Publishing
Pre-typesetting
Article Retrieval
News
Latest news
Industry news
Academic Support
Language editing
Translation
International dissemination
Journal
Wen Yuan (Primary School Edition)
Wen Yuan (Middle School Edition)
Wen Yuan (High School Edition)
Urban and Rural Studies
Contact Us
027-59496650
Office
Room 510, Office Tower, Optics Valley Financial Center, 668 Gaoxin Avenue, Donghu New Technology Development Zone, Wuhan, Hubei Province
User Agreement Privacy Policy
鄂ICP备2026003587号-1 copyright 2026 All rights reserved. Tel:027-59496650 鄂公网安备42018502009073号