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Home > Wen Yuan (High School Edition) > 2021 No.02 > 图书品牌认知与探索

图书品牌认知与探索

Author(s)：
刘超

Publication Title：

Wen Yuan (High School Edition) 2021 No.02

Affiliations：
北京出版集团(承启公司) 北京 100120

Abstract：
图书出版与图书品牌认知是互相支撑的关系.图书出版形成一定规模后,会逐步延展出图书的不同品牌;而图书品牌也会进一步提升和加快图书出版的品质,图书理念的形成与传递.在这个图书品牌的认知、形成、探索的过程中,我们看到的不是一个图书系列的发展,而更深层次的是一种文化的认知与认同,是一种理念和态度的形成与传播过程.图书品牌的认知、创立、完善受到了文字、内容、设计、活动等多个维度的影响.

Keywords：
图书出版;品牌认知;创立与探索;文化认同

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[1] 刘超.图书品牌认知与探索[J].Wen Yuan (High School Edition),2021(02),.

文渊(高中版)

Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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